Sherbrooke Capital was launched in 1999 to create a Fund dedicated exclusively to providing growth and expansion capital to emerging companies in the Healthy, Active and Sustainable Living market. At that time the Health and Wellness market was seen as a small, but fast-growing, category. Since then there has been explosive growth in the segment, driven by consumer demand in healthy lifestyles, nutrition and fitness, and galvanized by paradigm shifts in consumer attitudes toward wellness and better-for-you living. Today, the dynamic Healthy, Active and Sustainable Living market is regarded as a separate and distinct $250 billion industry.
Consumers are driving a significant change towards a healthy lifestyle for themselves, their families, their pets and their communities. This demand is forcing large strategics to modify their product portfolios and retailers to change their business models and store configurations, providing significant opportunities to build and grow “better-for-you” businesses. We at Sherbrooke are interested in supporting those companies that inspire, enlighten, enrich and inform the consumer’s experience.
As a pioneer in the sector, Sherbrooke has established a strong track record for building successful, innovative companies and brands, including Izze Beverage, Oregon Chai, Immaculate Baking, Ciao Bella, Angie’s Boomchickapop, Boathouse Sports and Food Should Taste Good.
Sherbrooke’s professionals are active industry participants, from attending and speaking at industry conferences, to awarding excellence in innovation through Sherbrooke’s Annual Entrepreneurship Awards.