Newton Lower Falls, MA (March 20, 2013) Sherbrooke Capital a growth equity investment fund is pleased to announce an investment in Halfpops Inc., a Woodinville, Washington-based manufacturer and marketer of an innovative and unique partially popped and delicious popcorn snack. It’s just what it sounds like – half popped popcorn, the nuggets at the bottom of the bowl. Founder and CEO Mike Fitzgerald launched the products 18 months ago and is currently selling Halfpops in natural and specialty grocery stores in the Pacific Northwest.
Halfpops is well positioned in the fast-growing popcorn market, as well as the broader mainstream salted snack category. It is the first product of its kind and it tastes great! The company’s patented manufacturing process separates itself from most products in the category.
Halfpops is currently offered in two flavors – Natural Butter & Pure Ocean™ Sea Salt and Natural Aged White Cheddar. It comes in 2oz. and 7oz. bags and is gluten free.
“We are very excited about our investment in Halfpops,” said John Giannuzzi, Managing General Partner of Sherbrooke Capital. “We believe that the Halfpops products and brand are unique in a new and emerging snack category. Mike and his team have built a disruptive strategy we are very enthusiastic about.”
“Sherbrooke has the experience and track record that I was looking for in a partner. This investment from Sherbrooke provides us with the capital and the expertise needed to build a premier brand in the salty snack market,” said Mike Fitzgerald. “I look forward to working with John Giannuzzi and Cory Comstock who will both be joining our board.”
About Sherbrooke Capital Health and Wellness II, L.P.
Sherbrooke Capital, based in Newton Lower Falls, Massachusetts, invests growth capital in privately-held companies. The company’s primary investment focus of healthy consumables encompasses better-for-you foods and beverages, nutrition and wellness, healthy living / active lifestyle, green living, and animal care products. Sherbrooke investments include Food Should Taste Good, Angie’s Kettle Corn, Ciao Bella Gelato, Immaculate Baking, Oregon Chai, Izze, Boathouse Sports and Farmigo. www.sherbrookecapital.com
Contact:
John Giannuzzi
Sherbrooke Capital
2344 Washington Street
Newton Lower Falls, MA 02462
617-332-7227
Giannuzzi@sherbrookecapital.com
www.sherbrookecapital.com
