Healthy, Active & Sustainable Living

Kill Cliff Announces Hire of Joe Driscoll as New CEO

Crossfit community beverage darling Kill Cliff has a new CEO. On Monday the company announced the hire of Joe Driscoll, who takes the reins from Kill Cliff’s founder and longtime CEO Todd Ehrlich, who launched the brand in 2011. Ehrlich, who will remain on the Atlanta-based company’s board of directors, celebrated the news in a press … [Read more...]

Kill Cliff Enters Walmart, Introduces Naturally-Sweetened ‘Berry Legit’

BevNet -- Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers. Following retail placement gains in QuickTrip, RaceTrac and Kroger, Kill Cliff’s functional sports recovery drinks are set to make their debut in Walmart next … [Read more...]

Kill Cliff® Announces Arrival of New Protein Bar

KC Bar™ Joins Flagship Recovery Drink Line in Kill Cliff Family of Premium Sports Nutrition Products ATLANTA – July 24, 2014 – Further strengthening its leadership position in the premium sports nutrition space, Kill Cliff announces the upcoming launch of KC Bar, a new line of protein bars to complement the company’s flagship recovery drink … [Read more...]

Kill Cliff Sponsors 2014 Reebok CrossFit Games

BEVNET ATLANTA — Kill Cliff® – The Recovery Drink, riding a wave of momentum from the recent launch of Force Field, the third flavor in its line of sports recovery drinks, announced today its sponsorship of the 2014 Reebok CrossFit® Games. The CrossFit Games are the culmination of the sport’s annual competitive series crowning “the Fittest on … [Read more...]