ATLANTA — Kill Cliff® – The Recovery Drink, riding a wave of momentum from the recent launch of Force Field, the third flavor in its line of sports recovery drinks, announced today its sponsorship of the 2014 Reebok CrossFit® Games. The CrossFit Games are the culmination of the sport’s annual competitive series crowning “the Fittest on Earth™”. In 2014, the field consisted of more than 200,000 athletes worldwide. As the sole ready-to-drink beverage sponsor, Kill Cliff’s participation includes a high profile presence at the Games in Carson, CA, July 25-27 as well as the ten United States Regional competitions comprising the semi-final round of the Games that kick off this weekend, including in Jacksonville, FL and Chicago, IL.
Integral to Kill Cliff’s CrossFit Games campaign is an international team of top-tier competitors the company is sponsoring that epitomize the hard-working and motivated attitudes found in elite CrossFit athletes and reflective of the Kill Cliff ethos. Beginning this weekend in Chicago and Jacksonville, Team Kill Cliff is poised to send a number of competitors from the Regionals to the podium at the Games. The team is comprised of the following world-class athletes, both male and female from the U.S. and abroad, ranging from past Games winners to rising stars in the CrossFit community:
“We are honored to have such a tremendous group of talented, tenacious, and focused competitors hailing from reputable CrossFit® Affiliate gyms near and far representing Kill Cliff,” said Todd Ehrlich, Kill Cliff CEO & Founder. “Our goal this year has been to support the athletes and their Games experiences, and this sponsorship will enable us to do just that.”
“We’re excited to have Kill Cliff as a sponsor for the 2014 Reebok CrossFit Games,” said Steve Weiss, Corporate Development, CrossFit, Inc. “The relationship with Kill Cliff has grown the past several years and is a natural fit given their focus on the CrossFit community and the emphasis they place on fitness and maintaining a healthy lifestyle. We believe the CrossFit Games are the ultimate test of fitness, and sponsors like Kill Cliff help support our search for the fittest man and woman on earth.”
About Kill Cliff
Founded and created by a former Navy SEAL, Kill Cliff® – The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body’s inflammation system and help in converting other nutrients to energy so your body can thrive.
Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.
Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome®.
CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 9,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/CrossFit or youtube.com/CrossFitHQ. CrossFit, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit, Inc. in the U.S. and/or other countries.