Kill Cliff Founder, Todd Ehrlich, a former Navy SEAL grew tired of using motrin and caffeine-laden drinks to refuel his body after his daily workouts. He became convinced that energy drinks and sports drinks were all missing key components. His idea was to reinvent sports nutrition by developing Kill Cliff, a functional recovery drink made up of vitamins, enzymes, plant extracts, and electrolytes that help fight against that not-so-awesome feeling. Kill Cliff is an alternative to everyday beverage choices. No sugar, no artificial colors, and no artificial flavors. Lightly carbonated and delicious it comes in three flavors – Double Awesomeness (Pomegranate Watermelon), Free Fall (Lemon-Lime) and Tasty (Blood Orange).
Further strengthening its leadership position in the premium sports nutrition space, Kill Cliff launched the KC Bar, a line of protein bars that consist of four delicious flavors: Chocolate Chip Cookie, Salted Caramel & Almond, Strawberries & Cream, and Mocha Almond Brownie. Each flavor contains 20-21 grams of protein, 13-16 grams of fiber and 2-4 net carbohydrates, key macronutrients that aid in recovery from strenuous activity. As with the recovery drinks, the KC Bar line contains no artificial colors, no artificial flavors, no sugar added, and is gluten-free.
Sherbrooke invested in Kill Cliff in October 2013.